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It’s a wonderful opportunity for the artists and journalists to come to Israel, enjoy from their stay and show the world its beautiful features, its landscapes, sites and people." The artists will be accompanied by senior journalists from their home countries, including crews from various broadcasting authorities, a TV crew from Eurovision.
TV (EBU) and leading bloggers covering the Eurovision Song Contest.28 countries have already confirmed their arrival in Israel.
Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand.
Be ready to let me know what you're into, I'll do the same.'Brand equity' is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more revenue simply from brand recognition; that is from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics.Tali Eshkoli, initiator and producer of the project: "We are delighted to realize that this huge amount of Eurovision artists confirmed their arrival to the event and we are excited to know that they are waiting for their upcoming visit to Israel.All of them are waiting for exposing themselves and their songs to the Israeli audience, local and international media.